TomatoInk is an online retailer based out of Newark, CA. The site was migrated from a Volusion to a Magento platform during my employment for the parent company, CompAndSave.com.
To optimize the user experience and move the site forward into an increasingly mobile environment, the site went from a static to a responsive layout. This carried over into email marketing as well.
Branding was designed to maintain a natural feel to align with the main selling point of the product, but with a modern appeal.