CMYimage is a brand of ink sold by CompAndSave, ComboInk, and TomatoInk. It is distributed out of Newark, CA. The brand initially had no voice but several options were provided before ultimately deciding on branding that would appeal to an environmentally-conscious market.

Finalized Logo

The final logo was chosen for its soft, environmentally-friendly feel.

Below are early concepts for the logo treatment. Concepts explored plays on the name, highlighting the behavior of the mixing inks, and bringing attention to the environmental benefits of the product over the name brand competitors.

Early packaging concepts helped to narrow down the final logo and brand approach.

CMYimage packaging concepts

Ultimately, an earth-friendly tone was decided upon. Design elements for the brand incorporated soft, muted colors and natural elements.

CMYimage final packaging

See the brand style guide

CMYimage Logo
  • Designed: January 2014
  • Role: Lead Designer

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